Everything you need to know about designing, developing, and launching your own cryptocurrency token or NFT project
Provide access to a product or service within a blockchain ecosystem. Not designed as investments but as "fuel" for platform operations.
Examples: BNB, UNI, LINK
Represent ownership in an asset and are subject to securities regulations. Often provide dividends, profit shares, or voting rights.
Examples: tZERO, Blockchain Capital
Allow holders to vote on protocol changes and decisions in decentralized organizations (DAOs).
Examples: MKR, COMP, AAVE
Non-fungible tokens representing unique digital assets with verifiable ownership on blockchain.
Examples: CryptoPunks, Bored Ape Yacht Club
Price-stable tokens pegged to fiat currencies or other assets to minimize volatility.
Examples: USDT, USDC, DAI
Representations of assets from one blockchain on another blockchain (e.g., BTC on Ethereum).
Examples: WBTC, WETH
Standard | Blockchain | Key Features | Use Cases |
---|---|---|---|
ERC-20 | Ethereum | Fungible tokens, basic transfer functionality | Utility tokens, cryptocurrencies |
ERC-721 | Ethereum | Non-fungible tokens (NFTs), unique identifiers | Digital art, collectibles, gaming items |
ERC-1155 | Ethereum | Hybrid fungible/non-fungible standard | Gaming assets, semi-fungible items |
BEP-20 | Binance Smart Chain | Similar to ERC-20 with lower fees | BSC-based utility tokens |
SPL | Solana | High-speed, low-cost token standard | Solana ecosystem tokens |
Clearly articulate your token's utility, value proposition, and problem it solves. Determine token type and blockchain platform.
Create economic model including supply, distribution, vesting schedules, inflation/deflation mechanisms, and governance.
Write and test secure smart contract code implementing your token's functionality according to chosen standard.
Conduct thorough smart contract audits by professional firms to identify and fix vulnerabilities before deployment.
Deploy the audited smart contract to your chosen blockchain network (mainnet or testnet first).
Implement planned distribution through mining, staking, airdrops, private/public sales, or other mechanisms.
Integrate token with wallets, exchanges, and any platforms where it will be used.
Build awareness through content marketing, social media, partnerships, and community engagement.
How the token accrues and maintains value:
Critical for team and investor tokens:
Used for payments, fees, or as currency within ecosystem. Requires liquidity and price stability considerations.
Required to perform work or provide services in the network (e.g., validator staking).
Holding provides reduced fees or premium access to platform features.
Voting rights on protocol changes, parameter adjustments, or treasury allocations.
Distributed to users as incentives for participation, content creation, or other desired behaviors.
Used as backing for stablecoins, loans, or other financial instruments in DeFi.
// SPDX-License-Identifier: MIT pragma solidity ^0.8.0; import "@openzeppelin/contracts/token/ERC20/ERC20.sol"; import "@openzeppelin/contracts/access/Ownable.sol"; contract MyToken is ERC20, Ownable { constructor(uint256 initialSupply) ERC20("MyToken", "MTK") { _mint(msg.sender, initialSupply); } function mint(address to, uint256 amount) public onlyOwner { _mint(to, amount); } function burn(uint256 amount) public { _burn(msg.sender, amount); } }
This simple contract uses OpenZeppelin's audited implementations to create a mintable, burnable ERC-20 token with owner controls.
Implement transfer taxes that automatically distribute percentages to treasury, burns, or rewards.
Automatically distribute rewards to holders proportionally based on their stake.
Smart contracts that enforce vesting schedules for team and investor tokens.
Require multiple approvals for administrative functions to increase security.
Proxy patterns that allow for smart contract upgrades while preserving state.
Mechanisms to prevent sniping and automated front-running during launches.
Traditional public sale of tokens to raise funds, now heavily regulated in most jurisdictions.
Decentralized exchange launch with liquidity pools and fair distribution mechanisms.
Exchange-hosted token sale with vetting and marketing support from the platform.
Balancer LBP or similar mechanisms that allow market-driven price discovery.
No pre-sale or allocations - tokens distributed through mining or other egalitarian means.
Free distribution to existing community members or users of related platforms.
Whitepapers, blog posts, explainer videos, and educational content that demonstrates value.
Discord, Telegram, Twitter, and specialized forums for ongoing engagement.
Collaborations with respected voices in your project's niche.
Mainstream and crypto media coverage to build credibility.
Conferences, AMAs, hackathons, and virtual events to increase visibility.
Reward users for completing marketing tasks like social media promotion.
Howey Test and other frameworks determine if your token is a security subject to regulation.
Regulations vary significantly by country - some ban tokens entirely while others have clear guidelines.
Most jurisdictions require identity verification for token sales to prevent money laundering.
Token creation, distribution, and transactions may trigger taxable events in various jurisdictions.
Disclosure requirements and liability for project failures vary by region.
Rules governing how capital can be raised through token sales (e.g., accredited investor limits).
Region | Regulatory Stance | Key Considerations |
---|---|---|
United States | Strict SEC enforcement | Most tokens considered securities, strict registration requirements |
European Union | MiCA framework coming | Unified regulatory approach across EU members |
Switzerland | Crypto-friendly | Clear distinction between payment, utility, and asset tokens |
Singapore | Balanced approach | MAS licensing for payment tokens, case-by-case for others |
China | Mostly banned | Token sales prohibited, mining restricted |
Structure tokens with clear utility to avoid securities classification where possible.
Block users from prohibited jurisdictions from participating in sales.
Use legal entities like Swiss foundations or Singaporean companies with favorable regulations.
Participate in approved testing environments for innovative projects.
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